BRAND MY DAY.COM
BrandMyDay.com is a website created by William Burk as an internal project. The site is a social utility that allows users to create and share a visual diary of their day with the help of brands they use. This is a Beta launch and expanded features such as Facebook Connect and other social elements will be added in V2.
ING DIRECT - Moveupmoveout.com
ING DIRECT is the innovative leader of online, paperless banking. We were charged with creating a viral microsite that leveraged their 'first time home owner' mortgage program. The site featured games, videos and cost-saving tips on residential financing. Each room within the MOMU building had a view to the dream house on the hill; the ING DIRECT connection. Hidden within the site was a secret code, which opened the door to the garage. If discovered, the user would qualify for a percentage off their closing costs.
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ADWEEK.COM LAUNCH
The Task: Define the communication strategy for the new Adweek brand during its most significant change since its founding 30 years ago and implement it within a two month timeframe.
The strategy: Like a new candy bar with all of its ingredients improved, the Big Claims campaign uses bold headlines in the business-to-business environment in the same way marketers use over-the-top language to relaunch consumer products. In this instance, the new Adweek will not cure baldness, but it will stimulate the frontal lobe.
DEMOS - STELLA ARTOIS + BILL ME LATER
We have concepted, designed and developed numerous online demonstrations for client products. Some live-action, some using motion graphics. Check out the two examples below.
View Stella Artois demo
View Bill Me Later demo
LANDFALL NAVIGATION
Landfallnav.com is a sailing eCommerce site specializing in Safety, Navigation and Gear. The site contains over 3,000 products. It is set to launch Summer '10.
KRAUS HI-TECH
Kraus Hi-Tech is a Manhattan based company, offering a complete line of wired and wireless home automation products. Kraus Hi-Tech allows homeowners to customize their system to match their unique lifestyles. Our job was to create a dynamic website that simulated the home automation experience. A virtual host navigates the tour, walking visitors throughout the Hi-Tech showroom. The 'Projects section' of the site implements the Google map API tracking all the Kraus projects. A dynamic Content Management System allows Kraus to update products, specs and overall content.
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MEDICAL HAIR RESTORATION
MHR is a world leader in hair restoration. William Burk's assignment was to create a new look for the site, as well as a strategic communication program for the company. We created a dynamic solution, which implemented our custom Content Management System. This allowed MHR to update videos, testimonials or content in real time. This also allowed them to test user experience and enhance their click to lead percentage.
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PAWS UP OUTFITTERS
At the crossroads of incomparable luxury and unspoiled wilderness lies The Resort at Paws Up. Distinguishing itself from the rest of the Montana resorts, The Resort at Paws Up offers an enchanting escape into the tranquility and magnificence of Montana's pastoral countryside. William Burk has been Paws Up with a variety of online and offline projects including brand extensions, site maintenance and integrated resort promotions. The Paws Up Outfitters site was built using our custom content management system which links weather reports, blogs from the Bob Marshall wilderness, rates and custom itineraries.
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PAWS UP GENERAL STORE
Distinguishing itself from the rest of the Montana resorts, The Resort at Paws Up offers unmatched luxury within the raw texture of the Bob Marshall Wilderness. We are currently in development to build an eCommerce site, launching in the summer of '09, featuring luxury products inspired by the resort, and crafted by Western artists.
HAIR CLUB REBRANDING
What first started out as a simple website redesign, turned into a completely new marketing strategy. How do you rebrand a 30 plus year old company with deep roots in direct response advertising?
William Burk worked with Hair Club to integrate the new lifestyle message in on-line, offline and promotional channels. At lauch, web lead generation increased 400% in the first month.
DISABOOM.COM
Disaboom.com is a dynamic, interactive online community for the 150 million plus people touched by disability. We created the strategic communication platform, tagline and online campaign to launch the site. We focused on three distinct target groups: disabled baby boomers, college age and caregiver community. We established three distinct paths; health, living and community, to appeal to these broad user groups. We also drafted and deployed a product channel strategy within key sections such as entertainment, living and media, allowing the client to truly realize their advertising potential. We hit viewers at every touch point using targeted banners, landing pages, brand ambassadors with social media, events and online and offline videos.
DISABOOM.COM - JOSH BLUE
Disaboom.com is a dynamic, interactive online community for the 150 million plus people touched by disability. We created the strategic communication platform, tagline and online campaign to launch the site. After successfully introducing the 'Asks Campaign,' we hooked up with 'Last Comic Standing' champ, Josh Blue, to help launch Disaboom 2.0. Josh, who lives with cerebral palsy, was the perfect fit to help Disaboom disable stereotypes. We filmed his comic set, introduced Disaboom to 58,000 fans on his Myspace page, set up his membership profile and leveraged him in a variety of banner ads.
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DISABOOM.COM - ANGELA
Disaboom.com is a dynamic, interactive online community for the 150 million plus people touched by disability. We launched Disaboom 2.0 with a campaign we called, "Asks." We enlisted 12 brand ambassadors, including model/actress, Angela Rockwood, to answer provocative questions people might have about disability within rich media banner units. A video 'trailer' teased the answer, which led to landing pages for the full video. The landing pages directed consumers down content channels such as her blog, articles and products within the site. Angela became an online celebrity of sorts garnering a large community follow.
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DISABOOM.COM - JOHN
Disaboom.com is a dynamic, interactive online community for the 150 million plus people touched by disability. We launched Disaboom 2.0 with a campaign we called, "Asks." We enlisted 12 brand ambassadors, including actor and athlete, John, to answer provocative questions people might have about disability within rich media banner units. A video 'trailer' teased the answer, which led to landing pages for the full video. The landing pages directed consumers down content channels such as his blog, articles and products within the site. John inspired many people with a video we shot, featured on the homepage of the site where he displayed and described his 8 different prosthetic legs.
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PAWS UP WINE AND BITCH WEEKEND
Distinguishing itself from the rest of the Montana resorts, The Resort at Paws Up offers an enchanting escape into the tranquility and magnificence of Montana's picturesque countryside. William Burk works with Paws Up on a variety of digital projects and promotions including the Wine and Bitch Weekend. The luxury weekend leverages their 'pet friendly' mindset and encourages guests to bring their dogs for exquisite food, wine and incomparable accommodations.
THWAPR.COM
Thwapr.com is an online brand, providing consumers a simple way to share videos and pictures from their mobile phones without emailing or downloading. William Burk worded with The Ad Store to create the language and User Interface. We are currently in development to launch the Beta site in Spring '09.
ZINGY
Zingy is a mobile media provider, creating content such as ring tones, wallpapers, games and applications to a 14-22 year old target audience.
Our strategic direction:
1) Drive customer acquisition and retention through 57-777 (text messaging) call to action and www.zingy.com.
2) Develop an integrated online and offline brand idea that differentiates Zingy from the competition and creates the foundation for a lifelong brand/consumer relationship.
Vital to the success of the campaign was the interactive advertising assets. We created a series of banners than featured Zingy's 'DFNRT' content in a sliding window format. With content testing in real-time, we were able to bring down the cost-per-acquisition dramatically in the first month.
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TV Spot 1 - "Grillz"
TV Spot 2 - "Navel"
TV Spot 3 - "Bowling"
MONSTER.COM - EBAY HIRING CENTER
We helped Monster.com integrate multiple information portals into one microsite so eBay Powersellers can turn their hobby into a lucrative business. We also created a few rich media assets such as the 'One Click Ad Writer' as interactive tool to build resumes. Bannner ads were also built to advertise its launch.
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MONSTER.COM - DREAM JOB
Monster.com is the largest job search engine in the world, claiming over 42 million job seekers per month. Monster partnered with Vocation Vacation, offering viewers the opportunity to win a five-day 'Test Drive' of their ultimate dream job. This was Monster's first foray into user-generated content, encouraging entrants to upload their own videos expressing why they deserved the trip, and in turn, increase their odds of winning. William Burk shot nine viral videos to launch the project, which also included banner ads and a dynamic microsite.
HAIRCLUB.COM - PHOTOHUNT
We redesigned and re-launched HairClub.com with an integrated campaign appearing both online and offline. The HairClub Photohunt game was created to drive traffic to the Playboy.com promotion. The interactive game, hosted by Playboy Playmates, simulating life at the mansion and challenged viewers to discover differences between two photos. We launched the game with banners, ads and an email drop combining both the HairClub.com and Playboy.com database. The game also featured content within Playboy.com such as, "Playmates prefer', videos, wallpapers and sections of the HairClub infomercial.
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COWBOY WEBSITE
Cowboy International is an online marketing company in New York City where William Burk founder, Scott Davis, was a managing partner. The site features dynamic content including blogs, portfolio links, a universal media player and a press page.
STARWOOD
William Burk works with Starwood Hotels and Resorts on regional online promotions. The 'Summer of Leisure' program encouraged people to discover interesting destination close to home, given the high summer gas prices. The project included email blasts and an interactive landing page.
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ARTIST WEBSITES
William Burk has worked with select artists on their web identity and communication strategy. Below are links for three of them.
